Commerce Cloud B2C. Detailed and clear

If it is time for your business to go online, you need to decide which platform you will be using. Every company needs to choose based on their commerce requirements, focusing on current affairs and immediately planning for the future. Maybe, you want to function online in a short amount of time, or you require some specific functionality – then you know what to search for! In this article, you will discover the e-commerce platform concentrated on the B2C segment – Commerce Cloud. After reading, you will be familiar with the intricacies of working with the platform, which will help with decision-making.

It is worth clarifying that the e-commerce platform solution itself from Salesforce exists in two forms – Commerce Cloud B2C and Commerce Cloud B2B. Despite the definite difference in platforms’ purposes, they also differ in their component and internal focus. B2C platform legitimizes visual design: design, color, photo, video, and advertising to interest the potential buyer. The B2B platform, in turn, aims to help the customer and distributor place and manage their orders.


What is Salesforce Commerce Cloud B2C? 

Commerce Cloud B2C (former Demandware) is a solution for large companies; small and medium businesses are less likely to choose this option at the beginning of their journey. Based on the Salesforce website: Commerce Cloud is a multi-tenant, cloud-based commerce platform that empowers brands to create intelligent, unified buying experiences across all channels — mobile, social, web, and store. In a nutshell, it is a cloud-based сommerce platform with a vast managing potential and a tone of functionality – everything you need for an online store. 

Commerce Cloud stands out for its sheer number of content and website promotion tools such as marketing, content, promotions, merchandising, order fulfillment, customer service, and AI.


Main features of SF Commerce Cloud B2C

Before considering the platform itself from different angles, it is necessary to emphasize that popularity belongs to the functionality and friendly user interface. The platform provides all the tools you need to plan successfully, launch, market, and track your online stores. Commerce Cloud is a powerful and ever-improving platform that will become an excellent solution for your business, and now you will learn why.


One of the best user interfaces on the market

The platform is justly easy to use. Of course, you will have much more benefit if you understand the functionality or spend some time studying it. Having an experienced team, in this case, is especially useful. And if you have problems or any questions, you can always contact support and forums.

Many users point out specifically the differences between the Demandware user interface and other similar platforms. The basics are explicit and straightforward.

Customization and adaptation 

The great thing about Commerce Cloud is that you won’t find ready-made themes for use – you have the opportunity to build a brand new and unique site with created, coded, and tested features. If your website requires an individual design, thanks to the traits of CC B2C, the platform will match any design solutions for your site. As a result, you will get a unique website that will stream across all channels.

When you make changes in Commerce Cloud, it demands checks, double-checks, and triple-checks. Therefore, when mistakes or bugs are made, they do not go live or disrupt the work of your site.

Commerce Cloud B2C broadcasts on all platforms and is compatible with major browsers (Internet Explorer, Chrome, Opera, etc.). 

Marketing and multi-channel managing 

The marketing features that are already built into the Demandware allow personalized ad campaigns with a very narrow setting. The tools also allow you to create targeted sales that increase conversions and customer loyalty. For best results, you can test streams and ads with A/B testing. In general, Salesforce provides customer-oriented companies. There is also the possibility of automation. Sales managers will monitor and track the sales funnel regarding the behavior of customers at every stage. 

Salesforce Commerce Cloud B2C allows you to create sophisticated user interfaces for a wide variety of users. Besides, Einstein AI technology is included with each Salesforce product. Which, without a supervising team and data preparation, individually selects marketing for each client.

Salesforce, along with the platform, also provides control over the website back-end; it will work better under a team of people with technical expertise. Thus, you can have several different shops with the same back-end that will have nothing in common to the final customer.

The platform allows you to adapt the website to the country/state and any changes based on the region’s features. Despite this, all statistics and management are combined in one place and facilitate control over the site. Thanks to customization, it is possible to adapt the entire management page for administrators’ convenience.

Continuous Innovation

The vital feature of the platform is constant innovations, similar to the whole Salesforce company. Despite the existing feature set, new features are regularly emerging to aim at improving your business. It allows your store to be relevant to your customers. 

Salesforce strives to innovate by continually modernizing, improving, and enriching its functionality. The company is also interested in adopting new functions. The B2C CC platform has everything and more for the day-to-day running of your eCommerce business. In addition to existing complex solutions, you have the opportunity to use these solutions to create new ones. It’s no secret that customization can be challenging and takes effort, but most often worth it.


Commerce Cloud is rightfully considered one of the most expensive e-commerce business solutions. While being one of the robust platforms in functionality and use, it obviously won’t work equally well for everyone. The price depends on the sales, as the platform charges from 2% to 4% per month of the total sales. It’s expensive. On the other hand, if you have a small store that does not bring in as much profit, you pay much less. Salesforce itself likes to say that their incentives match yours because they only earn when you do. Planning a budget, you also need to consider the team that can deliver your project and set up all the processes. 


Let’s talk about competitors

Buying a customizable platform rather than full-stack development from zero usually means access to support and maintenance, faster startup. Choosing the right e-commerce platform is central to cultivating loyal and long-term customers. On average, repeat customers will spend more time and money on the site than new customers. 

Gartner examined current commerce platforms for 2020; the same research was being carried out in 2019. You can see the quadrant dedicated to a year and divided into four categories – Challengers, Leaders, Niche Players, and Visionaries. Thanks to this analytics, we can observe the companies based on those categories and company preferences. 

The graphs were taken for example from the Gartner site article.

Below are some basic information and comparisons to two well-known e-commerce platforms.


Magento (Adobe)

Magento is an e-commerce platform that provides access to changing shop design, content, and functionality. The platform provides all the tools for marketing, catalog management tools, and search engine optimization. It has one of the best SEO optimizations available on platforms of this kind.

Speaking of price, it is not the most economical, but it is cheaper than SF B2C CC; the price is generally built a little differently. There are no up-front costs with Community Edition, and the average price is $18,000 per year. It also has more developers available to customize and deliver your project. 

Magento is one of the most comfortable and intuitive platforms to use if you already have some experience. The platform is not exactly competing with Commerce Cloud B2C, but rather, they have different focuses on the customer segment. Magento is popular with medium and small companies, especially. The platform emphasis on design customization: there are hundreds of free templates, thousands of paid ones, and completely flexible designs.

Magento, like Demandware, offers 24/7 support through three channels – phone, email, and live chat. But the official support forum with the FAQs is spammed, and it is almost impossible to find the information you need.



Shopify is an eCommerce SaaS platform for businesses and entrepreneurs that allows performing easy-to-manage online selling. It is simple to build, set, and use as a beginner with no extra knowledge of coding or web designing. The platform has multi-channel support on various channels and more often used for retail purposes.

This platform is very popular with startups and small companies. There are two payment types: the first is a monthly subscription (the minimum is $29) and Shopify Plus from $2000 for large companies. This option will not be profitable only if your store does not earn anything.

The advantage over CC B2C is that Shopify can be customized with thousands of plugins and various templates at a pleasant cost. The downside is that compared to SF, these plugins are uncertified and can slow down your site. 

Shopify is more suitable for a small store whose products and requests are very straightforward. If the product is complex and needs a marketing focus – it is unlikely to be the best option.



To sum up, Commerce Cloud is perfect if it faces the goals of your business. More often applicable as a solution for large stores with specific functional or design. For the websites that need constant manipulation of information. Will be an excellent choice for growing businesses with plans to expand globally or operate in multiple geographic locations. It is definitely for those who need an inclusive, fast-running site with continuous operation. It might not be the cheapest, even the expensive option, but it is one of the best solutions. 

Before deciding on a platform to choose, you need to know that there is no thoroughly perfect platform. Nor can one platform be relevant to all types, sizes, and business/industrial goals. Often simple e-commerce platforms strive to be intuitively manageable and straightforward; they are relatively low in price but lack the list of sophisticated functionality that more experienced users appreciate. Other platforms have a wide range of features and fit a broader list of specific requirements; they are at a much higher cost and require more time for launch. It is essential to be aware of your needs and choose what fits your priorities. 

Consider not the current state of things but think about future perspectives. What are your plans? Grow an international company or stay local with an inclusive product? Maybe you need only basic functionality with creative plugins for design (and more) or robust marketing with control of advertising campaigns? You are the one who knows what your business needs.

Salesforce certification as a career boost

If you are looking for a job in IT or require to get additional bonuses to your salary, or even get promoted in a company, receiving a certificate from Salesforce would be an excellent option. Salesforce certificates indicate that person is experienced and confirm a notable attitude toward the position. You can read more about the benefits and reasons to choose this kind of career update below. As a bonus, we have added steps with important information and details about certification and exams that will reveal all the secrets of the process. How this choice will affect your growth in the company in the future, let’s see!


Why you should choose Salesforce Certification & What it is

Salesforce is not only the #1 Customer Relationship Management system but also known for its software and products. Since its founding in 1999, the company sets a high level in the field of cloud technologies and consistently keeps the first lines of the Forbes rankings (e.g. The World’s Most Innovative companies 2018). And of course, gratitude to the rapid growth, the company affects the Technology industry and the labor market, respectively.


Salesforce provides a large number of different services. Understanding all the processes and subtleties, the ability to correctly prioritize is just what you need. The company allows customers to use or customize a standard app or even create their own. For this purpose, the company produced study programs and certificates – there are more than 30 at the moment. Of course, they are not easy to pass, and you first need to devote time to learning. Although many people already have certificates and the chances are great, there are still many who failed the exam. Good, there is an option of exam retaking.

Choosing Salesforce certification, you significantly improve your skills by starting the preparation. This way, you can better optimize efficiency and usage. It also offers the best support in sales automation and related functions with the best order management solution.

Many people mistakenly believe that it takes a lot of coding to get certificates. Working with Salesforce can be much more comprehensible than many people think when starting, especially if there are professionals around to guide you. 


What Salesforce Certification means for your career

The cloud technology market needs high-quality specialists – that is why the certificate is a meaningful advantage. CVs usually look very similar, share the same qualities, and identical skills. Sometimes the only thing recruiters need to see is the certificate to offer an interview. Especially if you have several Salesforce certifications, this will outstandingly increase your popularity in the labor market, and it is likely to find engrossing projects. A distinctive feature of the programs from Salesforce is that they are suitable for software developers, project managers, project designers, architects, sales, and marketing professionals. If you structure your learning steps correctly, you can be successful in any industry. 


More specifically, here are some reasons why you should choose the Salesforce certification: 

  • After passing the exam, you get an in-depth knowledge of the domain. You become well-done prepared for any upcoming challenges in a field with the proper education and much more.  It is especially true for those who already have sufficient background and can combine existing knowledge with the new one.
  • Because you already know how things work, it is easier for you to understand what the companies’ needs are and what you should do to get the best result. Consequently, you get to learn the strategies necessary for solutions. In fact, the Salesforce certification provides you with identifying knowledge on how to work in a company to distinguish its needs and reach the target audience
  • With the right knowledge, you can implement the strategy in the best possible way. With the program, you learn all the little details and the current set of things. You will be able to customize the platform using the full functionality to optimize and increase sales. Higher sales mean more comprehensive benefits for the company.
  • With the certificate and decent experience, you receive more job opportunities than professionals without it. Thus more interview calls and higher chances to get desirable offers. Your chances of getting a job increase geometrically.
  • Certified professionals are in high demand and usually receive larger salaries, especially in such a competitive environment. Every company wants to have a person with practical skills and the ability to make use of them. Employers understand that a certified candidate brings more confidence to the company, so they will be willing to pay bigger salaries for top results and better ROI.
  • One of the best skills a candidate can acquire is analytical ability. You can obtain experience and observation. The certificate gives all the possibilities for the development of the analysis of the situation and possible options.
  • Last but not least, having a certificate (or several) demonstrates to the employer your potential and interest in the result of your work. It also shows your ability to improve skills and dedication.

Certified specialists from Salesforce are considered the best and most suitable for a company of any direction. Not only will you have the chance to use your potential effectively, but also you can come up with your own innovative strategies for the application.  


The process of obtaining a certificate

First, define your field and plans.

Before stepping on the way, you should define your future steps. There is no reason to pursue just any document without understanding how it is going to privilege you. If you already work in a specific field, you probably understand what your next moves are. But if you are new, then maybe it is better to work and practice first. Gain more volunteering hours and work practical experience on the way to building a career. There is no value in a certificate if you have nothing but it.   

Second, choose the certificate and begin preparations.

As said previously, there are more than 30 different Salesforce certifications, which differ in scope and levels. There are both primary and more advanced certificates. Categories range from Consultant and Administrator to Marketer, Developer, and Architect – these key roles include their sub-credentials. That is why it is so foremost in advance to determine the field of activity and move up the career ladder. When making the decision, consider your level of training, interests, and goals. If you want to be more in demand in the market and have a reputation as an expert, they say that it is better to get at least five different certificates in your field. 

Some of the most required and popular certificates include:

Salesforce Administrator Certification Training – is an ideal choice for system administrators, product managers, and IT managers. It provides all the necessary skills and knowledge about the marketing and sales ecosystem, along with managing a wide array of critical functionalities and features of Salesforce and administering sales and service clouds. 

Salesforce App Builder Certification Training – for system administrators and application developers. Represents the mastering program to basics of fundamentals and Salesforce online application development.

Salesforce Platform Developer I (Apex & Visualforce) Certification Training – perfect for product managers, technical architects, IT managers, and app builders. The program includes building applications with Visualforce user interface framework and Apex programming code.

Third, prices and time.

The price for getting certified ranges from $200 to $6,000; for those who failed the first exam, it costs half-price to retake it. Salesforce Certified Technical Architect is the only exam with a $6,000 tag; the other certifications are either $200 or $400. 

The company provides plenty of courses and information for review. For some materials, you would have to pay, and others are free. The most expensive are the instructor-led advanced courses. Online courses can be much cheaper or even free. 

The time to obtain one certificate can vary from 6 weeks to 12 months (depending on experience, type of certification, and time spent per week on preparation). It all depends on you.

Fourth, taking an exam.

Typically, tests are taken at the Kryterion center with which Salesforce has a partnership. Kryterion has testing locations all around the world, and by going to their website, you can find a convenient place. The exam will take place at your chosen time and day. But because of the COVID-19, there are also online options available.


After reading this article, you should already understand what a certificate is and why you might need it. This information is quite enough for a basic understanding of the field and the certification, but to make a decision – you need to weigh all your pros and cons first. It is a genuine advantage if you have worked with or learned cloud computing and programming languages since they are used the most. We heavily insist that you do an additional preliminary search before taking action. With all of this in mind, you will choose the right solution and achieve great success with the cloud-based Salesforce platform. Good luck

Three Hybrid App Frameworks you should heed in 2020

Mobile applications today are gaining more and more popularity among online users. Why so? Well, it’s obvious! Mobile applications offer a more convenient logic of use, and brand is a quick way to reach a larger and more diverse audience. Thanks to frameworks, platforms, and App Store Optimization (ASO), they provide fast development of the application.

Frameworks are usually divided into natives and hybrids. In this article, we will talk about the three best hybrid applications. However, before proceeding to the description of their characteristics, we will understand the difference between native and hybrid applications.

Native vs Hybrid app frameworks

Native app framework uses the native development language and tools specific to this platform, such as the native iOS app in Swift or Objective-C and compiled using Xcode. While the native Android app is usually developed using Kotlin or Java and Android Studio.

Simply put, native applications are developed using standard platform solutions, where developers have access to the device capacities. It is well-known that an application written for iOS using Swift cannot work on Android and vice versa.

A hybrid app framework is a mixture of native and web solutions. This method is an application in which the core is written with web technologies (HTML, CSS, and JavaScript). A feature of hybrid applications is that they are developed for more than one platform. Therefore, you need the best cross-platform infrastructure.

It allows you to create and publish your applications for sending to each application store platform for sale.

Many aspects separate these two areas of application development. Below, we have provided key points to identify the main differences between them.

Coming back to hybrid frameworks, for the desired application, you need very advanced and exceptional frameworks. Here is a list of the three most popular frameworks according to many experienced developers. Check out the specifications and decide which structure is best for you.

1. Apache Cordova

Apache Cordova, formerly known as PhoneGap, is a free, open-source mobile application development platform used to create cross-platform mobile applications using CSS3, HTML5, and Javascript. It also allows you to build applications for Android, iOS, and Windows. Developers can also use Apache Cordova to write a one-time code for distribution across multiple platforms. It will save more time and resources considering the absence of the need to rewrite codes. It also will reach a large audience as you are not limited to a specific platform.



A single platform for creating cross-platform mobile applications.

– Saves time because hybrid applications require less development time than native ones.

– Simple support and the potential for constant updates. 

– Saving money since you need not spend resources on different platforms. Instead, you can use one code base to create an application for multiple platforms.



Slower operation is possible because of its cross-compilation capabilities.

– Compatibility issues may occur for some plugins on different platforms and devices.

– Plugins may not function properly, so they may need to change.


Who uses the Apache Cordova framework

2. Ionic

Ionic is one of the most popular cross-platform frameworks. It bases its HTML interface on AngularJS and Cordova using the most efficient APIs, including the Shadow DOM and Custom Elements. To provide services more efficiently, Ionic interacts with Vue. This cross-platform framework accommodates a rich library with an external interface and the best user interface components that allow the developer to create first-class PWAs and Web Apps.

There is also an opportunity for creative people to develop because Ionic allows them to create fantastic projects and graphic representations in applications.
Permanent development is life. Therefore, the Ionic CLI (command-line interface) helps you develop hybrid applications using TypeScript and Node.js and receive regular updates. The framework is also available for Android 4.1 and iOS 7.



– Light update apps.

– Fast work on the framework, thanks to the Angular concept to speed up the process.

– Has native features.

– Many user interface components.

– Pre-generated application layouts with creative layouts.



– Testing becomes essential when the browser does not provide information about the smartphone condition.

– No hot reboot.

– Depends too much on the plugin.

– Not the best for heavy applications.


Who uses the Ionic framework
McDonald’s Turkic
Electronic Arts

3. React Native

React Native is a framework created by Facebook to provide seamless and easy cross-platform mobile development. It provides users with an almost natural experience among applications with more stability. The platform presents one code base for IOs and Android to develop and beautiful applications for both platforms without sacrificing UX and UI.

Thanks to a single code base, JS developers can create innovative mobile applications. Fluent Java and Swift developers love to work on the React Native platform. It comes with its modules and components that help improve application performance, according to advanced developers.



Cost-saving with maximum code reuse.

– Native code rendering. 

– Node.Js supported.

– Easy error identification.

– Installing Node Packet Manager (NPM) is easy for beginners to use.

– Quick reboot with two screens – one is for modifying the code, and another is for previewing the changes.

– The time required to complete the development process is much shorter.

– Many plugins for compatibility with the hardware components of the device.



Not the best option for applications with many screens.

Not the best option for user interface transitions, heavy special effects, and many interactions.

– Needs to improve access to hardware components.

– Disadvantages in the form of navigation components.

– Not enough user modules.


Who uses React Native framework

Which of the frameworks is more suitable for you, only you can choose. Before deciding to install a platform, determine your business direction and its goals. Thus, you can correctly prioritize platforms.

HubSpot development: What’s new with CMS Hub

The world becomes simpler and develops at the speed of light. Today, each brand can independently engage in the development of its business without a bunch of specialists. So, there are plenty of platforms ready to help you create your online business quickly and efficiently. Let’s talk about one of them. 

HubSpot CMS is a hosting solution aimed to grow your business. The platform is designed to create beautiful websites, blogs, landing pages, lightweight applications, and emails.

Here are five reasons why HubSpot is popular:

Fast, safe, confident

HubSpot provides service security. All processes are protected from outside influences, so your team can focus on developing a working user experience. Because the platform intelligently distributes the global content delivery network (CDN) – it provides a fast page load level no matter where your visitors are.

Developer friendly, flexible for marketers

The platform allows developers to create websites using their preferred tools, technologies, and workflows. This platform will also interest marketers who can create pages and publish content using simple drag-and-drop tools. Templates and modules as building blocks enable developers to create flexible design systems by content creators.

Combining CRM and CMS

HubSpot CMS integrates seamlessly with the CRM system, which allows the company to create personalized advertising websites for its visitors.

Availability of free work

You can start working with the platform for free by subscribing to a free trial term. It is intended for experienced developers.

It turns content marketing into a traffic generator

HubSpot offers brand development features for an unlimited number of users. It allows clients to customize reports to monitor their sales activity. Among others tracking three principal areas of sales: email, calls, and appointments. With the help of the platform, you can control revenue by company progress tracking. These reports allow customers to make small or large changes to their strategy, adapting what they are doing to their progress.


Recently, in April 2020, HubSpot announced a new direction of development called CMS Hub.

According to them, the CMS Hub facilitates the management of the website that allows you to return to the experience you provided to your customers.

Compared to traditional CMS, the updated version helps you monitor the security and performance of your website. It used to be troublesome to scale the website growth and make simple changes without contacting the developer. The updated CMS Hub makes it easy to create and edit content yourself.

How the CMS Hub handles website management?

Let’s look at the updated features available in the CMS Hub Professional & Enterprise and how they make it easy to create a good web interface for your customers.


The main feature of the topic is that you no longer need to contact the developer to adjust any slightest changes. Topics include a set of resources, such as modules, templates, and CSS files that a developer can customize to create a convenient content editing experience for a marketer. Besides standard themes, HubSpot enables your developer to create a custom theme for you. Now you do not have to wait for the end of the work to make adjustments yourself.

Drag & drop page editing

Any change that you need to make to the page requires updating the template for it. Otherwise, they could lead to unwanted changes on the page. The drag-and-drop function allows you to edit the content on any page without affecting another. The changes will only affect the page you need without creating a new template for each iteration.

Multilingual page testing

CMS Hub makes it easy to manage content in multiple languages. This feature allows you to run A/B testing and responsive pages. With the installation of CMS Hub Enterprise, you can also run responsive page tests for any content. You can run machine learning for automated testing, which will allow you to adapt the chosen page for a specific audience.

Dynamic content with HubDB

Thanks to HubDB, you can create web pages that link to the content in your data table. If you change the data on the table, the content displayed on the website also be updates. CMS Hub Professional function is supported by HubSpot CRM and allows you to create personalized content to scale.

Create custom content

This service means providing each visitor with website content specifically designed for him. Providing individual recommendations allows your customers to access premium content. By acquiring membership in the CMS Hub Enterprise, you also can create content adapted for each site visitor. It can be the “My Events” page that you want to show to a specific audience. With CMS Hub Enterprise, you can set up personalized content that will display all the events that one of your customers has subscribed to in your company in the past.

Serverless functions

The extra features of CMS Hub Enterprise help you create powerful web applications, which extend the functionality. You no longer need to manually calculate how a change in traffic can affect your performance and what way is the best to configure the server.

Activity logs

The expansion of the business leads to the need for constant manipulation and updating of your website. As the number of people on the team grows, there is a need to track the website updates. Activity logs at CMS Hub Enterprise let you see what changes are happening on your entire site and who made them. You don’t have to do it manually.

Company domains

As your brand grows, you will need to create several websites. It could involve bringing together a microsite for a specific division or expanding to two areas of business. CMS Hub Enterprise makes it possible to create a brand with two or more brand domains (as needed). A feature is that reports are created for each website. This way, you need not affect multiple systems according to the needs of your website.

HubSpot updates expand your capabilities as a business owner, marketer, SEO specialist, and content manager. The new functionality eliminates the need to resolve issues manually but automates them and saves your time.


How Mulesoft Anypoint Platform changes the game

MuleSoft is a San Francisco based company that specializes in application programming interfaces (APIs) to provide an integration platform with connection on-premises and cloud systems. The system helps companies unlock and access data in a wide range of software packages, from legacy systems to mobile devices.

What does MuleSoft do?
MuleSoft is a platform where systems and departments meet. The platform helps companies make changes and add innovations, easily connect to any application, data, and device using the application development API.

MuleSoft facilely combines data to provide a unified view of the client, automate business processes, and create interconnected processes. With a modern API-oriented approach, each integration becomes a reusable building block. It eliminates reuse and accelerates the delivery of IT resources.

MuleSoft Anypoint Platform offers a wide range of tools and services, including the following:

Designer API is a web-based graphic tool. Developers can evolve and document the API, along with transferring the designs to team members.

API Manager is an interface through which a developer can control user access to the API. Also, provide secure connections to internal data sources, and create policies for invoking and regulating the API.

Anypoint Studio is a hybrid integration service that provides a junction among SaaS applications, microservices, and APIs. Thus, it is an ideal solution for a cumbersome legacy system that requires updates.

Anypoint Connectors is a set of built-in connectors that are used to integrate applications with REST and SOAP.

Anypoint Analytics is an analytical tool for tracking such API metrics as performance and usage.

Anypoint Runtime Manager is the central console with which a developer can provide and control all resources deployed on the Anypoint platform in hybrid cloud architectures.

Anypoint Exchange is a central site that a development team can use to store and access APIs, templates, connectors, documentation, and other resources.

Anypoint Monitoring is a dashboard that helps a development team to track application status.

Anypoint Visualizer is a graphical tool for displaying APIs and their dependencies in real-time.

How can MuleSoft solve integration and digitalization issues?
MuleSoft has also been one of those platforms that function through integrations. It was acquired in May 2018 by Salesforce. MuleSoft technologies are now used as part of the Salesforce Integration Cloud.

Let’s take a look at how MuleSoft can solve critical areas in current middleware and iPaaS issues:


Developers who plan to stay relevant today must be ready to work in the cloud and develop platforms for the cloud – MuleSoft can claim both. It is designed from scratch and can connect services in cloud and on-premises situations. MuleSoft has the “Runtime Environment Anytime” feature. Thus, users can take advantage of Kubernetes and Docker to deploy in AWS, Azure, or locally.


MuleSoft applies reuse by creating a market for off-the-shelf integration resources, including APIs, connectors, templates, and examples. Thus, teams do not need to waste time creating and developing APIs for the most common Internet services. MuleSoft allows businesses to create and publish their reusable assets, which can then be used by various departments, functions, and groups. It reduces replication, improves management, and reinforces efficiency.

API Networks

API network is very sophisticated, and it requires developers to meet all of its integration needs. In addition to having middleware for building a network – efficient tools are also needed to manage, monitor, and protect such networks. The MuleSoft service provides the ability to design and build a network faster using a semi-visual interface, a deep understanding of network performance, and specialists to diagnose problems. Anypoint Security service provides security at every level of the network with built-in compliance with common security standards such as ISO 27001, PCI DSS, SOC 2, and GDPR.

Time to market

MuleSoft’s platform includes visual tools and workstations, reusable accessibility, support for a full development testing life cycle, and a simplified integration execution environment. These key points ensure that integration projects can be very efficient and flexible. MuleSoft provides three times faster delivery and 70% higher productivity for application developers, which leads to rapid market entry.

4 benefits that show why MuleSoft is an asset for Salesforce

1. Strategic. Unlock data from your legacy systems

With the help of the Mulesoft built-in APIs, Salesforce Integration Cloud works better with projects. It also works well with disparate applications that require integration with back-office and legacy systems. Global business needs an integrated transaction, that is, IaaS, PaaS, and SaaS services together. MuleSoft’s technical capabilities complement Salesforce’s SaaS offerings and provide them with a strategic opportunity to expand their presence through deeper participation in all three levels of the cloud.

2. Profitable. Customers benefits

MuleSoft solutions help corporate networks work faster, making technological evolution more painless for enterprises that are not yet ready for a complete transition to the cloud.

3. Creation of new opportunities

While learning, companies should manually connect massive amounts of data from new applications and devices then turn this data into real-time business results. MuleSoft provides a comprehensive set of artificial intelligence technologies for CRM. MuleSoft operating model allows both LoB and IT to equip new solutions as needed for the entire organization while maintaining critical visibility and control.

4. Tech Insight

From a technical point of view, MuleSoft is a solution for the full lifecycle of application development and deployment. It is applied at the presentation level, so the system business logic remains unaltered and encapsulated in a separate SOA service. MuleSoft becomes an integration point. It provides interoperability with all additional modules on the side to expand the system of supplementary modules.

MuleSoft fits perfectly with Salesforce’s profile, strategy, and needs. It provides comprehensive off-the-shelf functionality when most of the development is done under the hood. In this way, every business can automate most data gathering and analytical work with fewer resources.

How can Salesforce development help my business?

Salesforce has helped thousands of companies improve their customer management, achieve quality results, and grow their business. Salesforce is one of the most popular CRMs used by businesses to better their capabilities and increase profits. Let’s see why many brands respond positively to this software tool and why thousands of companies continue to use Salesforce as their preferred customer relationship management tool.

It can help you generate more leads and close more deals
Salesforce is designed to help you find the right customers, build relationships with them, and offer stellar customer service while reducing costs. With the help of marketing tools, you can track customer actions, analyze them, and predict their needs. By reviewing your sales activities for each potential customer, you can determine the most active and the ones to focus on to benefit.

It can help increase sales
Finding the right customers is a time-consuming process. However, Salesforce simplifies this process by incorporating innovative technologies into the search. The platform collects any information that may help a potential customer on the way to the sale. Thanks to a well-thought-out algorithm, you can always see exactly where the leadership is in your pipeline, as well as know what their next step should be.

Salesforce helps your company to:

  • Improve forecast accuracy;
  • Keep important customer information in one place;
  • Manage sales tasks and set reminders to keep track of;
  • Track your performance over time;
  • Quickly identify issues that need to be fixed during the sales process.

It is easy to customize and scale to suit your unique needs
Salesforce provides cloud-based software that is easy to configure and modify. Besides customization, according to your requirements, you can also add and expand functionality as your business changes with growth. You can integrate your applications, add your objects or fields, integrate third-party extensions, and much more.

It has a long track record
Salesforce has been around for twenty years. During this time, the platform has grown exponentially and remains the leader in the CRM industry. All thanks to the fact that it develops all the time. Salesforce uses AI along with other emerging technologies and thus remains relevant to the online industry.

The platform can help your business learn from trends and show you how to choose the best course of action in different situations.

It allows you to get constant business contacts
Salesforce hosts an annual user conference that attracts over a hundred thousand visitors. You are allowed to get acquainted with dozens of experts who conduct hundreds of sessions to train and inspire professionals from diverse industries. Moreover, you can find new business contacts and increase the income of your company.

It provides you with better customer visibility
Speed and quality are essential today. To provide your customers with a high level of personal attention, you need to quickly access accounts, contacts, tasks, events, and any relevant personal data. Salesforce provides a convenient platform for managing all the data, allowing you to treat each customer as if he or she were your only customer.

It provides more than just CRM tools
Salesforce opens new horizons for your business:

Salesforce Commerce Cloud allows small businesses to create unique shopping opportunities for all their customers, including new ways to attract customers on mobile devices at any time.

Salesforce Quip provides content collaboration tools for businesses.

Salesforce Ventures provides access to global knowledge and business skills in cloud computing. By leveraging their experience, you can build trust among business partners and accelerate your company’s growth.

Salesforce Marketing Cloud uses tools to combine marketing and sales on one platform, interacting with customers through various channels.
Salesforce for Startups provides startups with access to Salesforce technology, the resources, and the expertise needed to become a thriving customer and community-oriented company.

AppExchange affiliate program allows you to create solutions on the world’s first customer relationship management platform, sell on AppExchange, the leading enterprise cloud market, and grow your business faster.

Charity Model 1-1-1shows how to use technology, people, and resources to improve communities worldwide. It forms the basis of an integrated philanthropic approach to this Salesforce model.

You get an opportunity for ongoing training

Salesforce has a training system called Trailhead, which is free and offers training modules and routes for each skill level. There is even a special “Trail Mix” designed specifically for small businesses. This platform helps you gain the skills necessary to transform your company and obtain diplomas that will enhance your career. Also, you can join the Trailblazers global movement to find new business partners.

Key takeaways
Due to its reliability, regular updates, ease of use, and elimination of complex coding, Salesforce continues to be one of the most popular CRM tools.

Focusing on innovation and ongoing technical updates, Salesforce is at the forefront of change and development. This fact drives companies to trust the platform more and continue to use it as their CRM solution as it arranges them for a more secure future.

Companies that interact with Salesforce have an accurate forecasting plan. They can easily manage their sales expectations, predict sales revenue through an opportunity channel.

Joint Salesforce forecasts from the assembly line to closed sales ensure that you can plan your sales cycle without any problem. Forecasts take into account any adjustments made by managers to the budget of additional waste. These properties ensure that your company can function in all circumstances.

10 reasons for outsourcing web development

So you have decided to start promoting your business and still tear into the question, should you outsource your web development or do it in-house? Companies that strive to achieve competitive industry advantage tend to apply to professionals who can help the brand attract the customers and convince them to choose the brand’s products or services. Ask yourself, do you work on optimizing your business efficiency? Are you able to create a project in a limited time with your current resources?

The answer to these requests lies in web development outsourcing. It turned out to be a beneficial option for many companies around the world. Outsourcing can reduce your internal business costs and provide an opportunity to focus on your core competency and increase your competitive advantage.

Before discussing the reasons to choose to outsource, you need to understand the definition of outsourcing itself. Outsourcing is the practice of hiring teams or employees outside of an organization to perform specific tasks on a project. This option can be either full-time or part-time, depending on the requests of your company.

Let’s take a closer look at how much better it will be to decide not to perform some tasks on your own but instead delegate them to third-party companies.


1. Are cost and time effective?

The modern world develops extremely fast. The thing that was relevant yesterday can be ineffective today. To always stay in demand, the business needs a well-thought-out strategy. A well-designed one helps to quickly design the project and release it as soon as possible. The attractiveness of outsourcing consists of no location dependence; it saves the cost of renting an office, equipment, and adaptation is relatively low. Outsourced labor costs are lower than the internal team costs. Moreover, outsourcing web development helps your company reduce the time spent on a specific project since you don’t need to train new employees.

Thanks to remote work, your business can save up to 20% of the total development costs. The actual cost of hiring your software developer is much higher than it seems for the first time. It includes a monthly salary and additional costs associated with the entire hiring process or equipment that the developer needs to use to carry out the work. Outsourcing is much simpler – the employees or companies hired already have everything required and are ready to start working as soon as you agree.

2. Focus on core business

The main task of outsourcing is to implement your project at the specified time. All your wishes are taken into account and combined with the requirements of online promotion. Since the hired team is directly involved in your project, you can focus on the main business processes. Remote collaboration provides many benefits – one of them is that you can always stay in touch with the online team.

While the outsourcing team is engaged in the project web development, in-house employees can concentrate on the main business processes. Outsourcing offers a full range of services, from designing your website to the regular maintenance that will help balance your business growth.

3. Easy access to the experienced development team

Outsourcing web development brings together experts in marketing, web development, and design. Thus, you get easy access to talented and experienced development teams around the world. You do not have to spend time training or adapting to employees. The hired outsourcing provider has already taken care of forming an experienced team that deals directly with your project.

Experience and flexible working hours are not the only features of a hired outsourcing team, but probably the main ones. Other features include quick implementation of solutions and filling in the knowledge of your in-house employees.

4. Expertise and flexible working hours

Web development outsourcing is an excellent solution for growing businesses and the quick completion of temporary projects. You can complete all planned projects on time and focus on your development by delegating secondary tasks to an external agency team.

Outsourcing provides an opportunity to transfer your tasks to a group of external experts to focus your internal resources on effective project management. A dedicated outsourcing team equips a competitive advantage with dedicated specialists.

Contrary to many misconceptions, the time difference is a great advantage of outsourcing software development. Imagine, while your team is at home after a working day, you can transfer part of the work to a foreign company, and therefore your team can work around the clock. Overseas developers can provide a continuous workflow.

5. Constant personal development

Che personal growth of employees is an integral part of every company that wants constant development. Thus, the development of the employee also needs investment.

All outsourcing employees are interested in their personal growth, so the company that hires them receives a vast profit. Many outsourcing web development companies independently invest in courses, conferences, seminars, books, and more for their developers, managers, designers. The constant development of employees leads to the success of the company itself.

6. Dealing with B2B contracts

Interaction with outsourcing for web development carries out through the signing of an agreement. It is necessary for the written regulation of all operating principles. The contract includes requirements or a time frame for the work, which indicates the information that the outsourcing company needs for the design, payment terms, and the amount for the work performed. The contract is signed to ensure the rights and obligations of each of the parties.

Working under a contract or agreement is much easier than spontaneously hiring each employee separately. If the specified conditions are in any way violated, the contract is terminated.

7. Interdisciplinary choice of the right technology

Full-stack outsourcing companies provide the knowledge of the entire development team. They are working on finding the best solutions for your brand. For the development process to take the shortest possible time, the outsourcing team usually includes QAs, Project Managers, UX Designers, Marketers. Without these specialists, the functioning of the website is useless.

Of course, you can create your team of specialists who will develop your brand. But why would you spend extra money when you can get specialists with a global knowledge base at a decent value.

The web development outsourcing team diagnoses what needs to be given more attention to in your business. Thus, the focus can be on any part of the work. It can cover the needs and strategies while analyzing the user flow and creating new application logic.

8. A full-fledged team of different specialists

In addition to technical developers, the outsourcing team includes many positions: project managers, who monitor the development of the project; designers, who take care of the visual part of your brand and help create a convenient interface for your project; QAs, who help developers find and fix all inaccuracies; marketers, who help with the development of the brand and business strategy. The main advantage of outsourcing software development is that you have all the people you need in one place.

9. Lower risk of being cheated

Software development agencies and outsourcing companies have a great responsibility for the client than full-time employees. Outsourcing companies are interested in completing the task because their reputation is at stake; companies engaged in software development are responsible for all errors. Therefore, you as a client can be sure that your funds will go in the right direction. Trust is critical to ensure long-term cooperation.


10. Adherence to the deadlines

Website development and support are critical and take a proper amount of time. Outsourcing frees up time to focus on one chosen problem with no distraction from other things.

Thanks to the concerted work of each of the specialists in an outsourcing company creating a design, drawing up a strategy, and developing the brand itself allows the outsourcing companies to launch a project on time and without distraction to the side job. The company focuses directly on creating your brand.

We hope that we’ve managed to shed light on the intricacies of outsourcing web development. As you understand, outsourcing can solve many significant business problems. After choosing a suitable outsourcing company, you should make sure that they take care of your brand development and guarantee your future success.